Cheekbone reduction can be done for several reason. First, a slim face will appear more feminine,  while a wider face will appear more masculine.  Second, high cheekbones may throw off the shape of the face if, in fact, a woman has a desired V-shape jawline.  This may lead to a shape of the face that is similar to a cat (triangular), and generally considered unattractive.

For patients who seek to have their cheekbone reduced, the bone can either be filed or pieces removed.  For those wanting to augment their cheekbones, fillers or implants are available.